An identity to pique interest
Pinpoint Professional Investigators are Piet and Troy - two highly qualified former New Zealand Police Detectives and also two charismatic, empathetic and down-to-earth blokes.
Their aim:
Create more transparency around the industry and their approach.
To remove the air of mystery and replace it with the matter-of-fact.
To make it about PI’s - not spies.
Unsworth Shepherd set to work uncovering insights about their shared values and viewpoint so that they could quickly get setup to uncover insights of a different kind.
We helped them hit upon a name that put what they do front-and-centre, developed language with personality and even defined and refined their bespoke 5-Point plan for dealing with any personal or commercial investigation.