Is it art or is it science? Campaign delves deep to show what makes up the best.

The Best Awards celebrates the years top graphic, architectural, interior and product design. UnsworthShepherd were invited to create the campaign and awards night theme. Our concept ‘What makes up the best?’ highlighted the physical award - the gold, purple and black pins.

3D molecular models formed from the pins represented 'Blood (Haemoglobin), Sweat (Magnesium) and Cheers (Alcohol). These were then used in print, online and in moving images for the awards night.