NZMA is a tertiary education provider but also a place of personal and educational change for its students across eleven unique campuses. The new brand needed to be adaptable, approachable, engaging and credible to students, staff and stakeholders.

Working in collaboration with Coles & Co a new brand architecture, positioning and language was created around the framework of ‘Learn to move ahead’ and the ability to talk and act in a way that differentiates from traditional education providers.

It was also important to communicate NZMA’s strong sense of place and ability to transform students. Unsworth Shepherd designed a marque able to morph between horizontal, vertical and square orientations without ever loosing legibility. The wharenui shaped ‘a’ helped reinforce a sense of place.

A Campaignable idea built around ‘Know your career or no idea’ and using real student talent was designed to raise brand awareness and drive enrolments via a new website.

Agency: Coles & Co
Campaign Photography: Nic Staveley
Campus Photography: Dave Olsen