New digital brand hits the target
Nikko Asset Management New Zealand (Nikko AM NZ) recently launched its digital investment advice platform ‘GoalsGetter’, bringing ‘robo advice’ to Kiwi investors.
Unsworth Shepherd helped develop the name and visual/verbal personality for use across the website, investment platform and digital promotion. The target of reaching life goals was the creative spark leading to the name, ‘double G’ identity and bespoke set of pictograms, all built around the same circular form.