The Out of Home Media Association of Aotearoa is a not-for-profit industry body uniting New Zealand's Out of Home media companies. They approached us with the idea of creating an awards to recognise and celebrate the bold creatives and savvy media planners in Aotearoa who have embraced and amplified the power of Out of Home.

We knew the creative was going to need to work hard. It would promote a brand new awards programme, connect the association and appeal to the creative industry.

The solution - an object known as 'the speccies' a stylised pair of glasses mimicking the 'OO' from the OOHMAA identity that also reflected all eyes being on the entries and out of home platform.

Firstly the 'speccies' were rendered in a series of views and colour combinations for use in animation and promotion. They were then manufactured to form the winning entries awards trophy and sit proudly on agency shelves.