Vibrant design sparks life back into local retail destination.
Putting the 'all' in Glenfield Mall provided a vibrant identity, design system and locally focussed storytelling for a previously generic retail site. This helped establish a contemporary and fresh direction that connected to its location, community and history as a gathering place.
The system was rolled out across exterior, interior, promotional and digital branding. The Mall has significantly increased turnover since the rebrand.